The Scottish Highlands have an average population density of 9 people per square km. Areas of London have as many as 14,517 people per square km.
Recent significant advances in technology have however meant that these areas are now better connected than ever with 4G now available in Inverness and High-Speed Broadband also in place in an increasing number of towns.
Why is this important? On a personal level, it is now possible to keep in almost constant contact with friends and family (this can be a good or bad thing depending on your point of view!). On a business level, this presents huge opportunities to reach potential new customers (plus continuing to engage with existing customers), and not only customers in northern Scotland but throughout the UK, and even around the world. Seasonal/tourism based businesses such as hotels, B&B’s and restaurants are now able to reach their customers year-round, thus presenting new opportunities to promote and sell their products/services.
This leads me to the reason for this post and something which, coming from working primarily in the central belt, I find a little frustrating… why are there so many late adopters? The need for a strong online presence (up to date website, relevant social media channels etc) is greater than ever yet many businesses in the north are still stuck in the dark ages. The time is NOW! It takes time to becomes established online and the longer you leave it, the longer it will take as more and more businesses adopt before you do. This form of marketing is the future – it is here to stay!
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