Social Media Support in The Highlands

We are a Scottish based social media marketing & management company, offering bespoke social media support in The Highlands.

Social media is still viewed by many as an ‘add-on’ service that a PR agency may offer. We recognise that social media is far more important than this and give it the attention it deserves!

Our director, James Beaumont, has been working exclusively with social media for a number of years and has been responsible for delivering many highly effective and successful social media campaigns. Kilted Social Media was formed through James’ desire to help Scottish businesses who, until now, have not had access to the high-level services that are otherwise reserved for the muti-nationals.

Social Media Marketing & Management 

Social media marketing is a still a relatively new form of advertising. Facebook was founded in 2004 and Facebook Pages were not added until 3 years later. Twitter was launched in 2006 with Instagram not arriving until 2010. This partly explains why the landscape of social media is constantly changing; updates, new and improved functionality, changing of algorithms, new platforms and so on. The companies are still finding new ways to improve their user experience and competition between the platforms to introduce new ideas first is fierce.

We find the fact that social media marketing is still in its infancy extremely exciting. In just 10 years social media has emerged as the most cost-effective and accessible form of advertising available today. This also tells us that the time is NOW. With such a rapidly moving industry it is important that businesses do not get left behind as competitors establish their online presence and reach the potential customers that you could have reached.

For many, effective social media marketing is a very time-consuming and laborious task that due to the frequent changes can also be frustrating. As in most walks of life, quality over quantity is important on social media too – high-quality media with well-written copy, pinpointed targeting on every advert and content that is planned well in advance.

This is in essence why we are here. We offer a full social media marketing & management solution that includes creating and posting regular content, content planning, community management, paid advertising management plus reporting and reviewing. Every client receives a bespoke service which is tailored to their specific needs – we believe that our packages provide a level of detail and quality of service that is unsurpassed in Scotland. We want to learn about each business that we work with so that we can provide comprehensive support and advice whenever they need it.

Social Media Consultancy

If you have good basic knowledge of social media and just require a little direction and guidance, then this could be the perfect option for you. We can overview your accounts, ensuring they are as professional and effective in delivering results as they can be.

Alternatively, if you wish to get up to speed with social media and think training could be for you, we recommend that you contact our friends at Tuminds.

What Social Media platforms do we work on?

Facebook

Facebook is our favourite platform, and for good reason. It is the most popular social network world-wide with over 800 million active users, and offers a fantastic paid advertising service that can be used to push your content out to thousands and thousands of potential customers.

These adverts can be targeted specifically so that you will receive a far greater return than from any other form of advertising.

Twitter

People are talking about businesses on Twitter- why not be part of the conversation?

Twitter states that 74% of people who follow a brand do so to get product updates, with 72% more likely to purchase a product if they follow you. It is great way of driving customers to your website to increase sales, interacting with other businesses and keeping up with evolving news and trends.

Pinterest

People who use Pinterest are the most engaged of all social media users, and visit the site mainly to find product inspiration with a view to buy. 87% of pinners have bought products they have seen on Pinterest, with 93% using the site to plan future purchases.

With the recent addition of buy-able pins, this platform looks as if it is going to grow and grow in influence.

YouTube

There are now an estimated one billion YouTube users worldwide!

Videos have some of the highest conversion rates and have been cited as one of the biggest trends in social media for 2016. Through using video content you have a fantastic platform to tell your brand’s story in a creative and engaging way.

LinkedIn

Linkedin is now the most important platform for business to business marketers. It has also proven to be the most effective way to launch new products and is fantastic for recruiting new talent for your company.

Instagram

Instagram offers a unique opportunity for businesses to engage with their audience using visual content. Although the platform already has 500 millions users (300 million of whom log in daily) it is still early enough to establish a presence for your brand or even become an influencer.

With a range of filters and photo editing software available, it is possible to create an attractive and unique look for your account which tells the story of your business.

The above list of current social media platforms is constantly changing and evolving. If you require assistance with a platform we have not detailed above please get in touch